american apparel is up to yet another amateur porn marketing ploy. it’s brilliant really considering the following two things:

1. sex sells
2. people, without a doubt, love looking at ass

the contest is this: you send in a picture of your ass wearing something american apparel and if your ass gets chosen then you (according to a small committee of guidos) have the best bottom in the world – but that’s not all! you win a chance to model all their assets using your ass – check the contest here

i am not really surprised about the campaign, or mad (see #2 above), i just thought it was a little trashy to only offer $300 in random american apparel shit for the top ten runners up at the the worlds best bottom – if i had the second best ass in the world and all i got was a grab bag i would be bummed. get it?