sushi + skittles
March 2, 2009
this video is the hottest thing on the interweb since tabs. not sure why. maybe because we have all wondered what it would be like to be a little person chilling on the sushi train.
and i didn’t just want to post on that… i had to mention skittles new web approach that every nerd with a twitter account is talking about.
skittles did what a lot of companies should have done a long time ago – the only problem now is that since skittles has done it, everyone else is going to look like a follower… or yet even worse, a darsha brady. in case you have missed it, skittles made the bold move to replace their website pages with social sites. so if you want to talk skittles then welcome to twitter. if you want to watch videos on skittles, welcome to youtube. if you want be like way skittles social, welcome to facebook. i think it is smart or whatever but i am interested in seeing how long it takes before skittles reels
it in. maybe they won’t? who knows. anyway you look at it, it is working. everyone is talking skittles and will always remember the time they went uber social by leveraging social sites to push their objective. which i am guessing would be to get people to ingest, uh, more skittles.
anyways, check it out on skittles.com and see what you think. i just love how this is a sign of the times – brands giving up full control to the people that built them up in the first place. bravo skittles, bravo.
i posted my tweet hoping to find it on the site but instead i found my seo blog buddy matt’s reply to my tweet first.



Twitter sucks
Gary Stenny // March 2nd, 2009 // 3:59 pm
skittles, as in, the CANDY?! so…do they have their own profile? do skittles twitter things like, “the rainbow is coming up short today.” or “the rainbow has a case of the mondays (blue is trying to take over)”?
wait, must make skittles account! i’m all over it.
jecka // March 2nd, 2009 // 4:51 pm
then replace it?
mr. diggles // March 2nd, 2009 // 4:54 pm
This stunt was brilliant by them wasn’t it? Thanks for the mention in the post, now what do I need to do to get the famous Mr. Diggles to follow me on Twitter? LOL
Matt Siltala // March 2nd, 2009 // 7:41 pm
i would say more douchey than brilliant.
jecka // March 2nd, 2009 // 9:07 pm
this is a good one:
‘i eat shit and drink my pee after i rinse skittle vagina blood farts on my face ‘
need a moderator
julian // March 2nd, 2009 // 10:10 pm
“every nerd with a twitter account is talking about” Thanks, that made my morning.
Aaron // March 3rd, 2009 // 5:32 am
[...] Not gonna talk about it — boring already… ( see my friend Mr.Diggle’s thoughts here) Buh! Old schoolers gave it a FAIL : because kids posted smack comments on the Skittles (twittles) [...]
Julie Booth's Blog about User Experience and Success // March 12th, 2009 // 11:53 am