Benjamin Cavanagh Diggles

I am the Senior Manager Web Marketing at Webtrends. I am 29, happily married + living in Portland, Oregon. I don't have many reasons for keeping this blog. I tend to talk about emerging web culture + how ridiculous the media is but the majority of this site consists of stuff that makes me smile. find archives here

I fear neckties + 2012 + I have mild OCD but I will always post, so please come back or subscribe to my rss feed. Feel free to leave a comment + not be an asshole. Relax, none of this means a thing.
If you want to contact me, leave a comment + I may or may not get back to you. It is what it is. Oh yeah, I am not a copywriter so please excuse mispellsings.


About Me

sushi + skittles

Posted: March 2, 2009

this video is the hottest thing on the interweb since tabs. not sure why. maybe because we have all wondered what it would be like to be a little person chilling on the sushi train.

and i didn’t just want to post on that… i had to mention skittles new web approach that every nerd with a twitter account is talking about.

Skittles

skittles did what a lot of companies should have done a long time ago – the only problem now is that since skittles has done it, everyone else is going to look like a follower… or yet even worse, a darsha brady. in case you have missed it, skittles made the bold move to replace their website pages with social sites. so if you want to talk skittles then welcome to twitter. if you want to watch videos on skittles, welcome to youtube. if you want be like way skittles social, welcome to facebook. i think it is smart or whatever but i am interested in seeing how long it takes before skittles reels it in. maybe they won’t? who knows. anyway you look at it, it is working. everyone is talking skittles and will always remember the time they went uber social by leveraging social sites to push their objective. which i am guessing would be to get people to ingest, uh, more skittles.

anyways, check it out on skittles.com and see what you think. i just love how this is a sign of the times – brands giving up full control to the people that built them up in the first place. bravo skittles, bravo.

i posted my tweet hoping to find it on the site but instead i found my seo blog buddy matt’s reply to my tweet first.

Skittles

Twitter sucks

From Gary Stenny on March 2nd, 2009 at 3:59 pm

skittles, as in, the CANDY?! so…do they have their own profile? do skittles twitter things like, “the rainbow is coming up short today.” or “the rainbow has a case of the mondays (blue is trying to take over)”?

wait, must make skittles account! i’m all over it.

From jecka on March 2nd, 2009 at 4:51 pm

then replace it?

From mr. diggles on March 2nd, 2009 at 4:54 pm

This stunt was brilliant by them wasn’t it? Thanks for the mention in the post, now what do I need to do to get the famous Mr. Diggles to follow me on Twitter? LOL

From Matt Siltala on March 2nd, 2009 at 7:41 pm

i would say more douchey than brilliant.

From jecka on March 2nd, 2009 at 9:07 pm

this is a good one:

‘i eat shit and drink my pee after i rinse skittle vagina blood farts on my face ‘

need a moderator

From julian on March 2nd, 2009 at 10:10 pm

“every nerd with a twitter account is talking about” Thanks, that made my morning.

From Aaron on March 3rd, 2009 at 5:32 am

[...] Not gonna talk about it — boring already… ( see my friend Mr.Diggle’s thoughts here) Buh! Old schoolers gave it a FAIL : because kids posted smack comments on the Skittles (twittles) [...]

From Julie Booth's Blog about User Experience and Success on March 12th, 2009 at 11:53 am

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My God Foresaken Cellphone Says:

The Foursquare about page sucks total balls. http://bit.ly/asr3LC - Maybe thats how they thought 'credits' was spelled? 6 hrs ago

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