american apparel: bridging marketing and prOn

January 29, 2010

american apparel is up to yet another amateur porn marketing ploy. it’s brilliant really considering the following two things:

sex sells
people, without a doubt, love looking at ass

the contest is this: you send in a picture of your ass wearing something american apparel and if your ass gets chosen then you (according to a small committee of guidos) have the best bottom in the world – but that’s not all! you win a chance to model all their assets using your ass – check the contest here

i am not really surprised about the campaign, or mad (see #2 above), i just thought it was a little trashy to only offer $300 in random american apparel shit for the top ten runners up at the the worlds best bottom – if i had the second best ass in the world and all i got was a grab bag i would be bummed. get it?

this isn’t my first time talking about the sketchy ways of american apparel – but let’s be honest, i purchase their shit.

ass, news

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Completely agree… Trashy, but I did check out all the contestants…

T // January 29th, 2010 // 10:46 am

Seriously? $300? They must feel like prostitutes.

Anne // January 29th, 2010 // 1:35 pm

Won’t be long before that stuff will be all over billboards and shit. My friend went to Germany and he said he saw some pretty racy stuff on their billboards. You are correct, sex sells.

Adam // January 29th, 2010 // 3:11 pm

so the real question i’m left with is, what outfit did you wear for your submission?

laura g. // February 1st, 2010 // 10:35 am

Dov Charney will do anything to keep the status of his mustache “sex offender-ish.”

Kristen Carney // February 1st, 2010 // 10:30 pm

whoa. i am the one in second. there it has been disclosed. welcome home ms. laura g – the community college plug on your bio is our bag as well.