Benjamin Cavanagh Diggles

I am a Channel Sales Manager at Webtrends. I am 30, happily married + living in Portland, Oregon. I don't have many reasons for keeping this blog. I tend to talk about emerging web culture + how ridiculous the media is but the majority of this site consists of stuff that makes me smile. find archives here

I am dedicated to shedding the fear of all the things included in the system of control. Know that I will always post, so please come back or subscribe to my rss feed. Feel free to leave a comment + not be an asshole. Relax, none of this means a thing.
If you want to contact me, leave a comment + I may or may not get back to you. It is what it is. Oh yeah, I am not a copywriter so please excuse mispellsings.


About Me

american apparel: bridging marketing and prOn

Posted: January 29, 2010

American Apparel Butts

american apparel is up to yet another amateur porn marketing ploy. it’s brilliant really considering the following two things:

  1. sex sells
  2. people, without a doubt, love looking at ass

the contest is this: you send in a picture of your ass wearing something american apparel and if your ass gets chosen then you (according to a small committee of guidos) have the best bottom in the world – but that’s not all! you win a chance to model all their assets using your asscheck the contest here

i am not really surprised about the campaign, or mad (see #2 above), i just thought it was a little trashy to only offer $300 in random american apparel shit for the top ten runners up at the the worlds best bottom – if i had the second best ass in the world and all i got was a grab bag i would be bummed. get it?

this isn’t my first time talking about the sketchy ways of american apparel – but let’s be honest, i purchase their shit.

Completely agree… Trashy, but I did check out all the contestants…

From T on January 29th, 2010 at 10:46 am

Seriously? $300? They must feel like prostitutes.

From Anne on January 29th, 2010 at 1:35 pm

Won’t be long before that stuff will be all over billboards and shit. My friend went to Germany and he said he saw some pretty racy stuff on their billboards. You are correct, sex sells.

From Adam on January 29th, 2010 at 3:11 pm

so the real question i’m left with is, what outfit did you wear for your submission?

From laura g. on February 1st, 2010 at 10:35 am

Dov Charney will do anything to keep the status of his mustache “sex offender-ish.”

From Kristen Carney on February 1st, 2010 at 10:30 pm

whoa. i am the one in second. there it has been disclosed. welcome home ms. laura g – the community college plug on your bio is our bag as well.

From mr. diggles on February 1st, 2010 at 11:42 pm

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You know how they make sex offenders put signs up in their front lawns? They should put those outside of catholic churches. I mean right? 1 hr ago

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